24 5 / 2012

rafimama:

mediahascookies:

bliptv:

New conference room signs! These are getting installed today at our New York office. They’re the names of our favorite watering holes from our favorite TV shows. I can’t wait to hold a meeting in the Regal Beagle, or prank call someone while they’re working at Moe’s. Which one’s your favorite?
(Yes we named the restroom next to the conference rooms too… didn’t want it to feel left out!)

This makes me want to work at Bliptv

apropos.  

No more “Mission Impossible: 2” for the restroom? Sad, but important day. 

rafimama:

mediahascookies:

bliptv:

New conference room signs! These are getting installed today at our New York office. They’re the names of our favorite watering holes from our favorite TV shows. I can’t wait to hold a meeting in the Regal Beagle, or prank call someone while they’re working at Moe’s. Which one’s your favorite?

(Yes we named the restroom next to the conference rooms too… didn’t want it to feel left out!)


This makes me want to work at Bliptv

apropos.  

No more “Mission Impossible: 2” for the restroom? Sad, but important day. 

(via jonprins)

Permalink 48 notes

15 5 / 2012

soupsoup:

Google vs Facebook : Display advertising (via Wordstream)

It what world can you smugly tout in an info-graph an 0.4% success rate? Online advertising!!! Where 99.6% of the time nothing happens.

soupsoup:

Google vs Facebook : Display advertising (via Wordstream)

It what world can you smugly tout in an info-graph an 0.4% success rate? Online advertising!!! Where 99.6% of the time nothing happens.

Permalink 86 notes

27 4 / 2012

myheadisweak:

Day and Night in New York City Captured in Single Images by Stephen Wilkes.

(via theatlantic)

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24 4 / 2012

Because we all intimately know exactly how big an Olympic-sized swimming pool is.

(via theatlantic)

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03 4 / 2012

"Each ad skipped costs the viewer $.10, which is automatically deducted from their pre-funded account. When an ad is skipped, the advertiser receives a credit from the publisher who is paid a percentage of the viewer’s fee by SkipIt."

New SkipIt Service Asks: “Would You Pay to Avoid Online Video Ads?”

I applaud SpotXchange for trying to come up with creative solutions for preroll.  But they are solving for the wrong problem here.  As is anyone jumping into the “skip this preroll” game.

We should be figuring out how to make preroll ads better vs. creating mechanisms to avoid them.

We like commercials.  Well, we like good commercials.  We also like to be marketed to.  Advertising works when great creative, solid targeting and respect for the consumer are combined.  All too often - especially when it comes to preroll - this does not happen.

Those of us in digital video - particularly those on the advertising side - need to work together to make preroll better.  Advertising can - and should - always be additive to the content experience.  A great example of media doing this right is fashion magazines.  When polled, readers of fashion magazines often cite the ads as part of the experience of enjoying the magazine.  The ads add to the experience of the magazine.

We need to get to this place in digital video.

Here at Blip we’ve done a number of things to make the preroll experience additive to the content viewing experience.  First and foremost we built Blip Creative Services, a fully-functioning creative agency within Blip.  This team works with our clients to build custom ad units and custom video experiences.

Blip Creative Services has spent a lot of time developing unique preroll formats.  They have created a number of preroll enhancements and interactive features that engage the viewer but more importantly respect their time.  Most viewers are savvy enough to understand the value proposition of free content: they can enjoy Blip anytime, anywhere and always for free and in exchange they need to watch a preroll.  But it’s on us to make that preroll experience worth their time.

This is what is lost on many in the ad world today.  Products like SkipIt are simply the latest entry in a grand race to the bottom.

Content creators work very hard to make their content compelling.  The same ethos should apply to preroll.  Instead of all of these smart people figuring out ways to let consumers skip preroll we should be thinking of ways to make preroll better.  In the end this will add far more value to the digital video ecosystem.   

(via evangotlib)

+1, Slow Clap, all that good shit. Great points.

(via evangotlib)

Permalink 28 notes

03 3 / 2012

evangotlib:

newsyc:

Google’s Web Search Quality. A picture is worth a 1000 words (jakenbake.com)

Click through.  Wow.

Had fun with this. Try searching “the film with talking babies” and “the film with smart babies”. Both Google and Bing provide Look Who’s Talking and Baby Geniuses as top result. Weird and cool. Now try “the film with nazi zombies”

Permalink 13 notes

10 2 / 2012

parislemon:

Yesterday, Jason Kincaid posted damning evidence of VEVO, the online music video entity jointly owned by a few major record labels, committing piracy at their boozy event at Sundance this year.

Watch the video, then read Jason’s full story. It’s worth it.

Today, VEVO’s CEO has responded….

This is too, too funny. Seeing the parent companies (UMG and Sony) sue smaller companies into oblivion (Veoh, and now Grooveshark) for very similar behavior, it is astonishing VEVO is taking such a laissez-faire with this matter. I know tons of people who work at VEVO that are good-natured, smart and believe the internet should be open. They are mostly in their twenties and share content like the rest of us. They are normal, intelligent people, not Gordon Gekkos slithering around for the next buck. They just happen to work for assholes in the music industry.  (Disclosure: I worked for these assholes for 9 months) 

Unfortunately, when you work for a company whose bills are paid by bigger companies who are suing others for billions (yeah, fucking billions) you have to make sure your events are not streaming pirated material. This is up to you to control. Because that makes you and your company a big fucking hypocrite. You can’t pass the buck onto some anonymous guest, you control the entire party. 

I’d be willing to wager someone will get fired. It will not be an executive level person, but probably someone who was new to the company, probably in their twenties and probably didn’t realize the hypocrisy in their decision to air the game. They thought they were making Tommy Fucking Lee or LMFAO happy by throwing it on the big screen. Little did they know the exact thing they were doing is what their parent companies are brutally battling to destroy so they stay relevant. 

Permalink 148 notes

10 2 / 2012

laphamsquarterly:

Who’s that face? The “Gloomy good looks…Clean-cut jaw, muscular hand, deep sonorous voice…broad shoulder…”
Why it must be Humbert Humbert from Lolita, scanned into composite sketch software used by law enforcement.
The result is the greatest Tumblr EVER: The Composites

This Tumblr went zero to creepy real fucking fast. 

laphamsquarterly:

Who’s that face? The “Gloomy good looks…Clean-cut jaw, muscular hand, deep sonorous voice…broad shoulder…”

Why it must be Humbert Humbert from Lolita, scanned into composite sketch software used by law enforcement.

The result is the greatest Tumblr EVER: The Composites

This Tumblr went zero to creepy real fucking fast. 

(via michellelegro)

Permalink 1,196 notes

05 2 / 2012

On Death and Football

Five years ago, my younger brother died during the Super Bowl. He had complications with his epilepsy medication which resulted in a heart attack, ceasing his life at the way too young age of 23. His final breaths came while I was dicking around with friends, drinking beer, eating way too much food and rooting on superhuman strangers bashing into each other to score the most points. At 25 years old, I was way too arrogant to think anything like this could happen, way too caught up in my own shit - which was drinking and partying - to care about family and it cost me an opportunity to see my brother one last time. He just got out of the hospital the month before and I promised him I’d swing up and drop off my old ipod, full of music, since I just got another the latest one and didn’t need my older model. Instead of taking the time on Super Bowl Sunday to visit him, I opted to grab a quick pre-game drink with buddies and told him I’d drop by the following week. Little did I know the small hint of dejection in his voice saying “No doubt, see you then” would be the last time we would speak. 

It took the 7th or 8th phone call from my mother for me to finally pick up, her voice soft and filled with the anxious false calm that terrifies when on the other end. She could barely get out the words before falling into a sobbing plea for me to hurry. Too drunk to drive myself, a friend sped me from one end of town to my mother’s place. I honestly can’t remember what I said to the police officers and ambulance workers who filled my mother’s apartment. It was a cold shock that left me numb. The hours turned to days as we sat there on her couch while coworkers, old friends and neighbors poured in with platters of food we let rot in our kitchen for weeks. In a random coincidence, the first ever Epilepsy Walk in Washington DC was scheduled for March that year, finally giving my mother and I something positive to focus on, raising money and awareness for my brother’s illness. We drew signs, gathered friends and family to travel down to our nation’s capital. The walk was the first time we laughed in a long time.  

Everyday, I think about my brother and what could have been. The biggest lie anyone can tell you when grieving is the pain will go away. It doesn’t. It never will. You are able to compartmentalize it, force it to one side for awhile and carry on, but then it blasts back into your thoughts, slamming you to the ground when you least expect it. Everyday, I think about my brother. He was 23 and just starting to move into the adult phase of his life. The silly fights we got into as kids were slowly turning into smart conversations. He started reading more and wanting to talk about the stuff I was reading in college. He didn’t go to college himself, took more of the scoop as many books from the public library as you can approach to learning instead, and loved to make fun of my $40K debt compared to his 40 cent library fines. Life was just beginning for him and in an instant it was gone.

The darkness of that day hung with me for a long time. Stupidly, I thought drinking would be my salvation, instead it destroyed many relationships and turned me even further inwards. I always was a tough nut to crack, hardly sharing my upbringing or personal past, so this brought me to new emotional lows. Finally, I found running to be a better physical activity than drinking to clear my head. Starting with 5Ks, I eventually built enough strength to run my first marathon, it was easily the thing that saved me.  I will get deeper into the running later on this blog, but it was another event almost a year to the day that helped provide a little more closure for my family: the Super Bowl. 

About 11 months after my brother passed, the NY Giants (my brother and I’s favorite team) were in the midst of an improbable run. Slaying off much better opponents on their home turf. I watched as they handled the Bucs, then upset the Cowboys and forced an insanely talented Packers team to overtime to pull of the victory. Here we were, one year from my brother’s death and our childhood team was in the Super Bowl. At that moment, football meant everything and nothing to me. It was the bridge to our childhood, the memories of my brother and I tossing a bowl of chips when Scott Norwood’s kick went wide right, exultation in the form of an improvised jig. The pick up games in front of our apartment where even though I was the older brother, he was 5 inches taller and threw punishing blocks to let me break free. It was the common bond that brought us together, even in the moments where we were the most distant, we could still talk about sports, we could still laugh at how horribly goofy Manning’s face is. 

Before this run started, I had agreed with my mom to fly down to Jacksonville and be with my sister and her two kids for the Super Bowl weekend. We felt family first and it’d be a great way to reminisce on his life. At first, we thought we can ignore the Super Bowl. But, my 11 year old nephew is a pretty stellar quarterback and running back for his pee-wee team, what most would call football obsessed, so not watching the game was out of the question. And then the Giants went on the fucking tear to end all tears, winning three straight on the road to set up a matchup against the undefeated Patriots. I don’t have to get into details of what happened in the game, you know the amazing story. To see my mother wearing my brother’s Strahan jersey, crying as the real Strahan hoisted up the trophy was like no other moment in my life. We knew it was just a game, a silly over-produced, over-marketed game. And we knew these players knew nothing of our story, of the intense year we have had leading to this day. Sure, we were redistributing our emotions into something else, making them carry more weight than they really should. But for that fleeting moment, the tiny little spot after the game where we all spontaneously were dancing and throwing chips in the air, we felt a connection stronger than ever before. I think about my brother everyday. And this is why football means everything and nothing. 

Permalink 3 notes

28 1 / 2012

Oh, would you look at that? It took me 15 seconds searching the internet to find this book was actually translated by Stephen Mitchell. And here it’s reviewed by the New Yorker
Wags my finger. 

Oh, would you look at that? It took me 15 seconds searching the internet to find this book was actually translated by Stephen Mitchell. And here it’s reviewed by the New Yorker

Wags my finger. 

Permalink 3 notes